Digital influencers are the new media networks. More than 10 million creators publish video content to the major social video platforms every month.
While YouTube might be the biggest social video platform out there - emerging platforms like YouTube, Vine, Snapchat, Periscope and Beme are quickly gaining popularity. 100 million people watch at least one Vine a month, while Snapchat now has 100 million daily users. These social video platforms aren’t only a source of entertaining content, they’re also communities built around a new breed of digital celebrities.
Adults and millennials now consider YouTube influencers to be more influential and believable than traditional celebrities. In fact, a recent Cassandra Report shows that 46% of US 7-17 year olds like YouTube stars because they seem like regular people, just like them.
With the amount of influencer content being created every day, and the massive engagement on this content by people of all ages, we believe working with digital influencers is one of the most effective ways to to expand awareness, credibility, and affinity for your brand.