How do you put a 19th Century spin on one of the most highly sought after print publication issues of the year? Not by showing more skin.
19TH CENTURY STRIPTEASE
Smith & Forge secured a print ad in the magazine’s popular Swimsuit Edition. To extend the activation beyond print we recruited digital influencer, Amanda Cerny. Cerny documented her time on set across social, as well as hosted, a “19th Century Striptease”, Facebook Livestream, on Smith & Forge’s page documenting the photo shoot. These efforts were amplified via branded Snapchat Stories and YouTube videos.