Each week, viewers tune in to The Voice for a one-of-a-kind pop culture phenomenon. From the gut wrenching jitters of the blind auditions and the sheer joy of a 4-chair turn, to the fierce, friendly competition between the coaches, it's edge-of-your-seat excitement as raw talent becomes polished artistry.

To bring this same excitement online and expand The Voice’s audience, Epic Signal put together a pre-show buzz building campaign - tapping viners and influencers alike to create content around #thevoicetailgate a social media pre-show to help drive tune-in.

Results:

147 million Total Potential Impressions

16.2 million Total Influencer Reach (Vine, Twitter, Instagram)

15.1 million Vine Loops

347,000 Social Engagements