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Destinations In Motion

 
 

The Challenge

Educate Virgin America flyers post-acquisition about the new exciting destinations Alaska Airlines has to offer.

 
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The Approach

We created a 7 part stop-motion video series that spoke to all the destinations Alaska Airlines flies and geo-targeted customers with an Alaska Hub.

 
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The Results

We drove awareness amongst consumers around the new destinations available via Alaska Airlines:

 

3.4MM+

Total Reach

7.7MM

Total Impressions

2X More Than Planned

 

$0.006

Annual Cost Per Engagement

 

42.3%

Average Engagement Rate

Engagement Rate/Post