Screen Shot 2017-09-22 at 11.29.44 AM.png

Destinations In Motion


The Challenge

Educate Virgin America flyers post-acquisition about the new exciting destinations Alaska Airlines has to offer.

Screen Shot 2017-09-22 at 11.30.00 AM.png

The Approach

We created a 7 part stop-motion video series that spoke to all the destinations Alaska Airlines flies and geo-targeted customers with an Alaska Hub.

Screen Shot 2017-09-22 at 11.29.44 AM.png

The Results

We drove awareness amongst consumers around the new destinations available via Alaska Airlines:



Total Reach


Total Impressions

2X More Than Planned



Annual Cost Per Engagement



Average Engagement Rate

Engagement Rate/Post