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Alaska Airlines' GIPHY Page

 
 

The Challenge

After completing its merger with Virgin America, Alaska Airlines was looking to challenge consumer perceptions of the airline culture and brand.

Epic Signal was tasked with reintroducing the brand in a way that would help potential flyers realize Alaska Airlines unique culture, brand and destinations.

 
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The Approach

To achieve this we launched a GIPHY Brand Channel for Alaska Airlines  -- the first-ever for an airline. 

We produced over 150 unique GIFs and stop-motion assets. Each asset was made to be useful to consumers and tap into their existing behaviors while embodying the fun spirit of the campaign.  
 

 
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The Results

The response to Alaska Airlines’ GIFs has been overwhelming. To date, the Giphy page has generated:

 

265MM+

Views

On Alaska' GIPHY Page

#2

Most Viewed Brand Page

On GIPHY

 

$2MM+

In Earned Media

 

10

Placements

On GIPHY's Trending Page