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The Grand Tour Season 2

 
 

The Challenge

In 2018, The Grand Tour returned for its second season. Amazon Studios wanted to leverage the most adventurous entertainment car show around to drive Prime Video user audience and acquisition among a global audience focusing on males.

 
 
 

The Approach

Epic Signal recruited 4 international influencers from action sports, and stunt verticals in Australia, Mexico, Brazil and the US. Influencers tackled creative challenges, inspired by Season 2,  using nothing but car parts. Once live the content was used to drive to Prime Video via display ads and organic CTAs.

 

The Results

Influencers delivered huge results across 23 pieces of content including:

 

36MM+

Total Reach

On Influencer Content

4.8MM+

Organic Views

On YouTube Content

 

3.9%

Engagement Rate

 

498K+

Engagements