Promote female friendships and empowerment to expand Athleta’s audience and reach on Instagram.
Recruit a 'squad' of influencers representing different communities within the fitness world. Each created Instagram content bringing to life the 'Power Of She' campaign message and cross-promote Athleta’s account.
The Power Of She message resonated with thousands of women, and the campaign generated:
Gained On Instagram During Campaign
On All Influencer Posts
On All Influencer Content
On Athleta's Instagram Account