Athleta

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The Challenge


Promote female friendships and empowerment to expand Athleta’s audience and reach on Instagram.

 
 

The Approach

Recruit a 'squad' of influencers representing different communities within the fitness world. Each created Instagram content bringing to life the 'Power Of She' campaign message and cross-promote Athleta’s account.

 
 

The Results

The Power Of She message resonated with thousands of women, and the campaign generated:

 

44k

New Followers

Gained On Instagram During Campaign

25MM+

Reach

On All Influencer Posts

 

303K+

Engagements

On All Influencer Content

19.1K+

Engagements

On Athleta's Instagram Account