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Dockers - The Interview LIVE


The Challenge

Extend Dockers’ Always on campaign to reach men in the workplace - and help the brand to be a first-mover on social.


The Approach

A comedic Facebook Live stream of a interviewee proving he can stay Always On, with improv actors and Facebook audience voting - all in hopes of the weirdest (and hilarious) interview of all time. 


The Results

The Live stream was a huge success. In addition to Dockers being a first in their category to do a comedic livestream. We exceeded our our reach and view rate goals and drove:



Campaign Impressions



Minutes Watched




Cost per View



Campaign Views