Untitled presentation (7).png

Dockers - The Interview LIVE

 
 

The Challenge

Extend Dockers’ Always on campaign to reach men in the workplace - and help the brand to be a first-mover on social.

 
dockers3.gif
 
 

The Approach

A comedic Facebook Live stream of a interviewee proving he can stay Always On, with improv actors and Facebook audience voting - all in hopes of the weirdest (and hilarious) interview of all time. 

 
dockers2.gif

The Results

The Live stream was a huge success. In addition to Dockers being a first in their category to do a comedic livestream. We exceeded our our reach and view rate goals and drove:

 

5.2MM+

Campaign Impressions

 

375k+

Minutes Watched

 

 

$0.03

Cost per View

 

2.1MM+

Campaign Views