Great Big Story Launch
Launch and build an audience for Great Big Story, a millennial focused news outlet geared toward young, mobile, headline-saturated urban professionals.
Tap influencers who over index with globally-minded, socially savvy millennials to act as contributors to Great Big Story and to cross-promote via their owned channels.
Great Big Story was able to make a splash upon launch:
On Facebook Within 48 Hours Of Launch
Most Downloaded App
On iOS App Store during Launch Window
Of Launch Content
On Influencer Content