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Great Big Story Launch

 
 

The Challenge

Launch and build an audience for Great Big Story, a millennial focused news outlet geared toward young, mobile, headline-saturated urban professionals.

 
 
 

The Approach

Tap influencers who over index with globally-minded, socially savvy millennials to act as contributors to Great Big Story and to cross-promote via their owned channels.

 

The Results

Great Big Story was able to make a splash upon launch:

 

100K+

Page Likes

On Facebook Within 48 Hours Of Launch

#5

Most Downloaded App

On iOS App Store during Launch Window

 

3.1MM+

Views

Of Launch Content

2.6MM

Views

On Influencer Content