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Mountain Dew Greenlabel MCN

 
 

The Challenge

Engage millennial males across Dew's key verticals - action sports, gaming, comedy, and basketball.

 
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The Approach

Form endorsement-style contracts with influencers to create the first ever branded MCN, and generate a steady stream of branded content,appearances, and ad integrations on behalf of MTN Dew.

 
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The Results

The livestream and behind the scenes content generated.

 

458MM+

Views

On Greenlabel Network Content

44MM+

Views

On Branded MCN Content

 

1.2MM+

Engagements

On Greenlabel MCN Content

146

Pieces of Content

 

 
 

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