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Redd's Apple Ale Content Creation


The Challenge

Encourage drinkers to take a break from the ordinary and try something different.

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The Approach

Bring to life the idea of 'Pick Different' by showcasing attainable, yet unexpected, deviations from the norm. 

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The Results

By testing creative we were able to reach 2x the audience size we projected, generating:



Audience Penetration

2X More Than Planned


Total Impressions

Across Facebook, Instagram & Twitter



Cost Per 1K Impressions

Lowest CPM among entire MillerCoors


Engagement Rate

The Highest Virality Rate Among The MillerCoors Portfolio