Redd's Apple Ale Content Creation
Encourage drinkers to take a break from the ordinary and try something different.
Bring to life the idea of 'Pick Different' by showcasing attainable, yet unexpected, deviations from the norm.
By testing creative we were able to reach 2x the audience size we projected, generating:
2X More Than Planned
Across Facebook, Instagram & Twitter
Cost Per 1K Impressions
Lowest CPM among entire MillerCoors
The Highest Virality Rate Among The MillerCoors Portfolio