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Smith & Forge

 
 

The Challenge

How do you put a 19th Century spin on Sports Illustrated? Not by showing more skin. We recruited digital influencer, Amanda Cerny to host a "19th Century Striptease" livestream on the brand's Facebook page – this was amplified by Snapchat Stories and Youtube.

 
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The Approach

How do you put a 19th Century spin on Sports Illustrated? Not by showing more skin. We recruited digital influencer, Amanda Cerny to host a "19th Century Striptease" livestream on the brand's Facebook page – this was amplified by Snapchat Stories and Youtube.

 
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The Results

The livestream and behind the scenes content generated.

 

50.7k

Followers Gained

Across Facebook, Instagram & Twitter

120.8k

Daily Users Engaged

Across Facebook, Instagram & Twitter

 

79MM+

Social Impressions

Across Facebook, Instagram & Twitter

4.05%

Average Instagram

Engagement Rate/Post