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Starbucks Doubleshot Uploaded

 
 

The Challenge

Drive awareness of Doubleshot among males 18-34 who are entrepreneurial in spirit.

 
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The Approach

We partnered with entrepreneur Chase Jarvis to create video profiles featuring popular YouTube creators which provide an in-depth look into this new generation of entrepreneurs.

The Results

Engagement and positive sentiment for the campaign were through the roof:

 

41MM+ 

Campaign Impressions

 

3.35%

Average YouTube Engagement Rate

 

 

20K+

Subscribers Gained

 

4.5MM+

Campaign Views