Two Hats Brand Launch


The Challenge

Beer is at an all-time decline with over 40% of losses occurring among young drinkers. In an effort to cater towards the next generation of beer drinkers, MillerCoors launched Two Hats, a cheap, light beer geared towards new drinkers aged 21-24.  

1GlnWw4NZCdjb-V_eg_LvHF73dc270L9ilWM5-fplHg (1).png

The Approach

LWe launched Two Hats via a hard-hitting digital influencer campaign supported by owned social content. 

The Good, Cheap Beer. Wait, What? campaign lent itself to social memes, ridiculous influencer content and allowed us to make a hard-hitting impression on our target audience at launch

PLACEHOLDER_49feaa3c0ee7f105_0 (1).png

The Results

The Two Hats Launch exceeded industry benchmarks and as a result delivered:



Audience Penetration



Instagram Engagement Rate








Creating Two Hats Content During 2018